“Intelligence is the ability to adapt to change.” - Stephen Hawking

The Benefits of Email Marketing for Small and Minority Owned Businesses in the new world of AI

I get this question a lot, especially from business owners who themselves are the target of email marketing they didn’t even realize it. More on that later but email marketing is a powerful tool that can help small and minority owned businesses grow their customer base, increase sales, and build brand awareness. In today's digital age, email marketing is more important than ever before.

Small and Minority owned businesses have a great tool to help their business level up. A solid email marketing strategy will help attract more business, generate repeat business and is one of the most cost effective ways to help your business grow. Here are some of the benefits of email marketing:

• High ROI: Email marketing has one of the highest ROIs (Return On Investment) of any marketing channel. According to a study by HubSpot, email marketing generates $38 for every $1 spent.

• Targeted reach: Email marketing allows you to target your messages to specific people who are interested in what you have to offer. This will help you save money and improve your results. By targeting exactly the customers you know will be the most interested in your product or service.

• Personalization: Email marketing allows you to personalize your messages to each recipient. This can help you build relationships with your customers and increase the chance that they will open, read and respond to your emails.

• Measurability: Email marketing is a measurable channel. You can track how many people open your emails, click on your links, and make purchases. This data can help you optimize your campaigns and improve your results.

  

The Growth and Use of AI in Email Marketing

Artificial intelligence (AI) is rapidly growing in the world of email marketing. AI can be used to automate tasks, personalize messages, and improve results. But to date I do not recommend that it will replace a human touch totally. I think the best use of AI, at the moment, is as a framework in which you can build your email marketing campaign off of.

Here are some of the ways that AI is being used in email marketing:

• Automating tasks: AI can be used to automate tasks such as sending welcome emails, birthday emails, and abandoned cart emails. This can save you time and improve your efficiency.

• Personalizing messages: AI can be used to personalize messages based on a recipient's interests, past purchases, and other data. This can help you increase open rates, click-through rates, and conversions.

• Improving results: AI can be used to improve the results of your email marketing campaigns by analyzing data and identifying trends. This information can help you make better decisions about your campaigns and improve your results.

How to Use Email Marketing to Grow Your Small Business

As you can now see, email marketing is still very valuable in a world increasingly integrating with AI. To help a small business owner understand that power of email marketing, I used his love of shoes. Like many people he is a sneaker head and as a recent convert, I asked how does he purchase his shoes, since its Highly competitive to get an exclusive sneaker in certain colors or reproduced classics. His response…. Emails, he waits on getting that email every Wednesday and quickly opens up to see what they have for sale and makes a snap judgment. IN the course of a year he has spent thousands on sneakers, how would like to have a customer like that, but you know there are millions more driving this market.

If you're a small or minority owned business, email marketing is a great way to grow your business. Here are some tips for using email marketing to grow your business:

1. Build a list of subscribers: The first step is to build a list of subscribers. You can do this by offering free ebooks, whitepapers, or other valuable content in exchange for their email address.

2. Segment your list: Once you have a list of subscribers, you can segment them based on their interests, past purchases, and other data. This will allow you to send more targeted and relevant messages. I use tags to help keep track what my clients' interests are.

3. Personalize your messages: When you personalize your messages, you're more likely to get their attention. You can personalize your messages by using their name, their interests, and other data you may have collected about them.

4. Send regular emails: You should send regular emails to your subscribers. The frequency of your emails will depend on your industry and your target audience. It could be once a month or several times a week. One athletic company sends me an email once a-day. I don’t open all of them but I do check out a lot of them.

5. Offer value: Your emails should offer value to your subscribers. This could be in the form of exclusive content, discounts, or other benefits.

6. Track your results: You should track the results of your email marketing campaigns. This data will help you optimize your campaigns and improve your results.

Conclusion

Email marketing is a powerful tool that can help small and minority owned businesses grow their customer base, increase sales, and build brand awareness. If you're not using email marketing, combining that with AI you are falling behind the curve and missing out on a great opportunity to grow your business

Thank you for your Time!

~Osei Xavier